Promotion of a book in the publishing Internet discourse

The relevance of this research is substantiated by sustained interest in the study discourse applicable to various social institutions. Publishing appeared limelight linguists not that long ago. activity publishers as a discursive practice intersects with commercial organizations and libraries. communication other actors process book distribution also carried via Internet. goal lies examination means promotion online publishing discourse. leans on material three websites English-language publishers. Analysis conducted verbal text audio-visual channels between audience. analysis practical demonstrates publisher’s abstract implements informational evaluation functions. additional sources information publisher imply citations from peer reviews, about author, polycode texts (images videos), well hypertext links resources. leading role implementation informational-advertising functional assigned lexicon. Namely nouns adjectives affect appellative-emotional Perlocutive effect enhanced inclusion citation text, both promoted work reputable (newspapers journals). Citations reviews are usually presented fragmentary, contain only complimentary statements, which form attractive image book. contributes development marketing linguistics, paratext, practice, has prospects for further area strategies aimed at books formats genres offline platforms.